what's so good about supima?

Products made from the ultra-soft Supima cotton boast superior durability, are fade-resistant, and far less likely to pill or shrink. But at a time when everything is marketed as being 'special', what exactly does Supima have that makes linen-lovers go weak at the knees?

1. It's brighter
   The fibres in Supima cotton absorb dye better than the fibres found in other cottons, which means there's a substantial difference in the brilliance and integrity of the fabric. In other words, your colours will stay brighter for longer!

2. It's sustainably grown
   The idea of sustainability is so much more than just being organic. In growing a Supima crop, the cotton industry considers many factors, including economic growth, conservation, and social responsibility. They produce a cotton crop as efficiently as possible with minimal impact on the environment.

3. It's exclusive
   Supima accounts for only about 3% of all annual cotton production. Its fineness and longer staple length makes Supima a premium cotton fibre. This particular type of extra-long staple cotton is exclusively produced in only a few locations worldwide, which offer a long growing season in a hot, dry climate.

4. It's quality controlled
   Its strength and uniformity measurements are considerably higher than those of other cottons. Cotton is considered an extra-long staple (ELS) if the fibre is an inch and 3/8 or longer in the cotton industry. Its growth is closely regulated, and its production cost generally runs a little more expensive due to the extra management of the crop.

5. The cotton of choice
   All cotton grown in Egypt is 'Egyptian'. While many of us believe the description 'Egyptian cotton' refers to the world's finest and longest cotton, only 7% of all cotton exported from Egypt annually is an extra-long staple. As savvy shoppers' cotton-on to this idea, Supima has become the cotton of choice among the world's fine-count yarn spinners.

6. It has longevity
   Because of its superior strength, products made with Supima cotton have enhanced durability and increased lifespan. The fineness of Supima cotton means more fibres can be spun into a yarn of a given count, which will enhance the feel and softness, drapeability and brilliance of colour in the fabric.

Sheets made of Supima cotton are some of the plushest sheets on the market. Whatever your preference on sheeting is, Lorraine Lea has something to suit your sleep style!

Shop our full range of sheeting here.